Importance of Design


A lot has change in the marketing industry. And we continue to grow with the times. Web design has become the frontrunner for promoting your business or cause. Logo design is still one of the most important aspects of design for a company. Print media still plays an important roll and should not be ignored.  Logo Design.

Logos are intended to be the “face” of a company:They are graphical displays of a company’s unique identity, and through colors, fonts and images they provide essential information about a company that allows customers to identify with the company’s core brand. Logos are also a shorthand way of referring to the company in advertising and marketing materials They also provide an anchor point for the various fonts, colors and design choices in all other business marketing materials.

Good logos should be unique and comprehensible to potential customers. Although there are myriad choices for color, visual elements and typography, in general a logo should help convey some information about the company, or be designed in a way that gives some sense of meaning about the company or its industry. For example, cutting-edge firms and tech companies tend to have angular logos to convey speed, while service-oriented firms have rounded logos to provide a sense of service and trust.
Logos are the chief visual component of a company’s overall brand identity. The logo appears on stationery, websites, business cards and advertising. For that reason, a well-designed logo can contribute to business success, while a substandard logo can imply immaturity and turn off potential customers. However, a logo should cohere well with other aspects of a company’s visual presentation: No logo, however well designed, can look good when surrounded by contradictory graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colors and document-design guidelines.
As consumers grow to know, like and trust a specific brand, they are more likely to respond positively to successive encounters with a logo–potentially leading to increased sales or improved mind share within the target market. In addition, a well-designed logo implies a degree of professionalism and competence that could help steer potential new clients toward selecting the business rather than a competitor with no or substandard logos.
Small businesses often play it fast-and-loose with logos, paying insufficient attention to their proper size and positioning and surrounding them with materials–including clipart–that compete with them visually. Avoid re-creating different types of logos for specific purposes (e.g., letterhead and business cards) or having similar-but-not-identical versions for print and online purposes.
Logos are one of favorites to design, and also the most complex. Click here to view some of our logo work.

 

Print Design.

Print media is not the same as it used to be. Times have changed, but print media still exist. Today print takes the form of PDF files and online viewing, as well as the traditional marketing material.

Marketing is never about just one medium. It’s always a mistake to focus on just one aspect of marketing and to neglect the others. A good marketing campaign utilizes many different mediums to generate many different leads, then nurtures them until they are ready to become customers.

So, while “online” is really hot these days, the physical world still exists, and there are enough potential customers who, after the initial online research, expect to see printed material. These people typically find it difficult to trust a business if it’s completely virtual. They need to know that you have a physical address, a phone number, and that they can see a brochure or other types of printed material before they commit to you.

If you ignore these consumers, you have just lost a segment of the population that could have been interested in your solution.

No doubt, when you plan your marketing budget, you need to pay special attention to online components, including your web site. Ideally, you want to have a great logo, and you want your logo to appear on all online venues.

To keep your brand highly unique and identifiable, you should also have the same logo appear on your business cards, letterhead and on any printed marketing materials such as brochures and flyers. Click here to view some of our print work.

 

The importance of web design.

Web design is no more different than any other design. But in order to build a web design you need to know a few web building tools, languages and requirements of designing. Design of the website should be appealing to the visitor and special care is given to the color selection, font, over all shapes and forms used throughout the web pages. Web design holds much importance for the online business because good web design  can drag maximum flow of web traffic to your website. More traffic means more business and more business means more potential for growth and earning this is why web design holds key value to every individual or business who wants to be recognized on the internet.

The internet has become a necessity and many big or small companies and enterprises are dependant upon the information technology for successful business and growth. Gone are the days when traditional business used to be the only option to earn money and esteem. Traditional businesses need a huge amount of wealth as well as resources to compete with their competitors. Websites are now the most popular form of advertising.

The new wave affiliate marketing and other online businesses have started becoming popular. Even the traditional business owners are helpless and must bring their business online and present their products to the millions of visitors and potential buyers. This not only has saved them time but cost of traveling and expenditure. Internet is by far the cheapest medium to promote your product globally in order to grow your business and it stays as the best form of marketing now.

Website designing and hosting by now has become the immediate need of every business owner. The need and demand have helped many website companies to emerge in the field of designing and provide services to their valued customers. In the beginning it was very expensive to own and maintain a website but nowadays it is made affordable by new technological advances. For those serious business owners and individuals, who understand the value and potentials of internet technology, time and money this seems to be a big problem and they prefer going to the professionals such as Copperhead Designs. We use all the abilities from designing logo to promo material to web designing to give our valued customers everything under one roof. Click here to view some of our web design.